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E-Commerce Website
Our team
Design Director, 2 Designers
Client team
Marketing Consultancy, Director of Marketing
View Website Press on BevNetThe Brief
From everyday athletes to the more than 300 professional and collegiate sports teams that drink it regularly, Cheribundi is on a mission to prove that sports performance can, and should, be natural.
In order to scale this effort, Cheribundi needed a new way of thinking for their e-commerce presence, and a more targeted journey of subscribing to the many benefits of their tart cherry juice. Thus, the team decided to collaborate with Wolf&Whale to solve a few core issues: creating a new information architecture that prioritized product discovery and subscription, designing layouts that are adaptable, dynamic, and usable, and creating best-practice ecommerce optimization for their shopify site.
Prioritizing the benefits of Cheribundi’s membership, and highlighting the cost savings of subscription helped revitalize their e-commerce experience into a more focused, purposeful shopping experience.
The result
We designed high fidelity wireframes for their entire web and mobile experience, including homepage, product page, product listing, navigation, checkout, membership page, and account dashboard. The modularity of our designs helped their visual team and development team create more efficiency in their process, launch the site faster, and think more systematically about the brand’s design language. Below reflects the final creative direction and visual polish their team executed based on our wireframes.
Explore
Modular Templates
Checkout UX
Responsive Design
