Based on results of quantitative user surveys (150+ users), and 1-on-1 interviews with power users, and Van Westendorp price modeling, we recommended a membership strategy at a price and product offering that provided the most value for customers. Based on our recommendation, we then designed the user experience of the landing page that marketed the value, benefits, and pricing of the membership options.

Our recommended strategy led to strong conversion rate on users purchasing memberships. And, shortly after launching the new model, the Serial Box team launched a complete rebrand including a new creative direction, name (Realm) and updated membership benefits.

Mockups below reflect our initial wireframe and final visual mockups executed by the Realm team.